What is SEO And how does it work ?

SEO is a process by which we can optimize the content of our website/blog and rank it at the top of the page in search engines so that we can get more and more visitors. And people can get more information from our post.

When it comes to search engines, for your information, let us tell you that Google is the most popular search engine in the whole world, apart from this there are other search engines like Bing, Yahoo. With the help of SEO, we can keep our blog at number 1 on all search engines. For example, if we go to Google and search by typing a keyword, then Google shows you all the content related to that keyword. All this content that we see comes from different blogs. The result we see at the top is number 1 in Google, which is why it has maintained its position at the top. Number 1 means that SEO has been used very well in that blog, due to which it gets more visitors and that is why that blog has become famous. SEO helps our blog to rank number 1 in Google. This is a technique that increases the number of visitors by placing your website at the top of the search results of search engines. If your website is at the top of the search results, then the first internet users will come to your site, which increases the chances of getting more and more traffic to your site and your income also starts getting good. It is very important to use SEO to increase organic traffic to your website.

What is the full form of SEO?

The full form of SEO is Search Engine Optimization.

Types of SEO in English

There are two types of SEO, one is On page SEO and the other is Off page SEO. The work of these two is completely different, let’s know about them too.

What is On-Page SEO 

On page SEO work is done in your blog. This means to design your website properly which is SEO friendly. Using the template in your website by following the rule of SEO. Writing good content and using good keywords in them which are most searched in the search engine. Using keywords in the right place in the page like title, meta description, using keywords in the content makes it easy for Google to know on whom your content is written and helps to rank your website on Google page quickly. Due to which the traffic of your blog increases.

How to do On Page SEO

Here we will know about some such techniques, with the help of which we will be able to do On Page SEO in a good way on our blog or website.

1. Website Speed –

Website speed is a very important link from the point of view of SEO. It has been found from a survey that any visitor stays on a blog or website for at most 5 to 6 seconds.

If it does not open within this time, then it leaves it and migrates to another. And this is also applicable for Google because if your blog does not open soon then a negative signal reaches Google that this blog is not that good or it is not very fast. So keep your site speed as good as possible.

Here I have given some important tips by which you can speed up your blog or website:

  • Use simple and attractive themes
  • Don’t Use Too Many Plugins
  • Keep the image size to a minimum
  • Use W3 Total Cache and WP Super Cache Plugins

2. website navigation

It should be easy to move around in your blog or website so that any visitor and Google will not have any problem in going from one page to another. The easier the navigation of the website, the easier any search engine will be to navigate the site.

3. Title Tag 

Make the title tag very good in your website so that if any visitor reads it, then click on your title as soon as possible, this will also increase your CTR.

4. How to write post URL

Always keep the url of your post as simple and short as you can.

4. Internal Link

This is a great way to rank your posts. With this you can interlink your related pages. This allows all your interlinked pages to be ranked easily.

5. Alt Tag

Make sure to use images in the post of your website. Because you can get a lot of traffic from images, so while using the image, do not forget to put ALT TAG in it.

6. Content, Heading and Keyword

As we all know about the content that this is a very important link. Because Content is also called King and the better your content, the better the site will be valued. Therefore, write content of at least more than 800 words.

With this you can also give complete information and it is also good for SEO. Never steal or copy content from anyone else.

Heading: Special care should be taken of the headings of your article because it has a great effect on SEO. The title of the article is H1 and after that you can nominate sub headings with H2, H3 etc. With this, you must use the focus keyword.

Keyword: Use LSI Keyword while writing your article. With this, you can easily link people’s searches. Bold important keywords with this so that Google and visitors know that these are important keywords and will attract their attention.

What is Off-Page SEO

All the work of Off Page SEO is done outside the blog. In Off page SEO, we have to promote our blog, like going to many popular blogs, commenting on their article and submitting the link of our website, we call it backlink. The website benefits a lot from backlinks.

Make an attractive page of your website on social networking sites like Facebook, Twitter, Quora and increase your followers, this has the chances of increasing more visitors to your website.

In big blogs which are very popular, submit guest post on their blog, this will allow visitors to their blog to know you and traffic will start coming to your website.

How to do Off Page SEO

1. Search Engine Submission: Your website should be submitted in the right way in all the search engines.

2. Bookmarking: The page and post of your blog or website should be submitted in the website with bookmarking.

3. Directory Submission: Submit your blog or website to a directory with a popular high PR.

4. Social Media: You should create a profile on your blog or website page and social media and add a link to your website like Facebook, Twitter, LinkedIn.

5.  Classified Submission: You should advertise your website for free by visiting the free classifieds website.

6.  Q & A site: You can ask any question by visiting the Question and Answer website and you can enter a link to your site.

7. Blog Commenting : You can comment on their posts by visiting the blog related to your blog and put a link to your website (the link should be kept where the website is written)

8.  Pin : You can post your website image on Pinterest, this is a great way to increase traffic.

9.  Guest Post: You can guest post by visiting the blog related to your website, this is the best from where you can take a do-follow link and that too in the right way.